“…Era is a collective of individuals who have all had a lifetime of experience within the freesports industry. Having seen many brands come and go for many different reasons, our objective is to build Era with a solid foundation, a firm grasp of the contemporary and a bold vision of the future. This sentiment will transcend all facets of the company from our sales strategy to our marketing plan and to our frontline Era team. In conclusion we want to do it right!”


“We wanted to define our own destiny and to react to the ebb and flow of the scenes and industry. The line is distinctive, clean and functional. The team members are from yesterday, today and tomorrow, none of whom are involved for pay cheques, they are simply friends who share our vision.”